Makeup Trends to Watch in 2024
As we embrace the new year, the beauty industry continues to evolve with fresh and exciting makeup trends. From innovative techniques to bold color choices, 2024 promises to be a year of creative expression and redefined beauty standards.
1. Skinimalism Continues to Reign
The "less is more" approach isn't going anywhere in 2024. Skinimalism—the art of minimal makeup that enhances rather than covers—continues to dominate beauty routines. This year, we're seeing an emphasis on glowing, healthy skin with strategic product placement rather than full-coverage foundations.
Key products to achieve this look include tinted moisturizers, cream blushes, and subtle highlighters that create dimension without heaviness.
2. Bold, Graphic Eyeliner
While natural skin takes center stage, eyes are getting a bold treatment in 2024. Graphic eyeliner—featuring unexpected shapes, double wings, and colorful accents—allows for personal expression and artistic flair.
This trend is versatile enough to be interpreted subtly for everyday wear or dramatically for special occasions. Precision tools and long-wearing formulas are essential for executing these eye-catching looks.
3. Glazed Lips
Matte lips are taking a backseat as glossy, "glazed" lips gain momentum. This trend combines the color payoff of traditional lipsticks with the shine of a gloss, creating a dimensional, light-reflecting effect.
Look for hybrid products that offer hydration, color, and shine in a single application—perfect for the modern beauty enthusiast who values efficiency without sacrificing impact.
4. Blush Draping
Blush placement is evolving beyond the apples of the cheeks. Blush draping—a technique that extends blush upward toward the temples and sometimes across the bridge of the nose—creates a youthful, sun-kissed effect that adds structure to the face.
This 70s-inspired approach is seeing a modern revival, with softer application and blended edges for a contemporary finish.
5. Multidimensional Highlighter
The days of flat, one-dimensional highlighter are behind us. In 2024, we're seeing sophisticated highlighters that create a natural, lit-from-within glow rather than an obvious stripe of shimmer.
These modern formulations often feature multiple subtle shimmer particles that catch light differently as you move, mimicking the way natural skin reflects light.
While these trends provide inspiration, remember that makeup is ultimately about personal expression. Feel free to adapt these trends to suit your style, features, and comfort level. At Fluid Junction, we believe the best trend is the one that makes you feel confident and beautiful.
If you'd like guidance on incorporating these trends into your routine, our team offers personalized makeup lessons tailored to your unique features and preferences.